To niche or not too niche? That seems to the be age-old question for photographers, and I’m here to tell you that College Photography is not TOO NICHE – it’s just niched enough!!!
A niche is a specialized segment of the market for a particular kind of product or service, denoting products, services, or interests that appeal to a small, specialized section of the population.
There is a stereotype that SO MANY photographers fall victim to — believing that college & sorority photography is “TOO niche” to pay any attention to. And why wouldn’t they think that? After all, as the stereotype goes, college students are all dirt poor, eating microwave ramen for three meals a day. Why on earth would they be able to afford a high-end, luxury service like photography?
After photographing 10% of the senior girls at TCU last year, at an average session price of nearly ONE THOUSAND DOLLARS per session, I’m THRILLED to let you in a little secret:
COLLEGE & SORORITY PHOTOGRAPHY IS NOT “TOO” NICHE.
There are 17 MILLION college students here in the US, spread out across a couple thousand four-year schools. Do the math, and if you’re within half an hour of one of those colleges, you’ve got THOUSANDS of potential new clients IN YOUR AREA… with THOUSANDS MORE coming to town each and every year! Imagine having a target audience in the thousands upon thousands, all living within a few blocks of each other. This is not a market that is “too niche” – this is a market that is BEGGING to be tapped into!!!
Watch today’s Monday Magic episode to learn why this market is a powerful one for YOU to tap into as well!!
And next week, for the first time, I’m going to be PULLING BACK THE CURTAIN ON EXACTLY HOW I DO IT… IN A FREE 5-DAY MINI COURSE!!!
For half a decade now, I’ve been doing just that… cracking the code on the College & Sorority Photography market. I went from knowing NO ONE on TCU’s campus, to photographing OVER 10% of the senior girls at TCU last year! I’ve figured out what to do and not do. I’ve made the mistakes so you don’t have to. I’ve learned the lessons, figured out the rhythms, and discovered the most effective ways to reach the College & Sorority Market. I’m sharing it ALL with you in this FREE course so CLICK HERE to join now!!